The British automotive industry has a storied legacy of producing iconic cars that blend elegance, performance, and innovation. Among these, the MG brand holds a special place in the hearts of enthusiasts. Once synonymous with lightweight roadsters and sporty charm, MG has undergone a dramatic transformation under its current ownership by SAIC Motor. And now, in 2025, it takes another bold leap forward with the launch of the MG Windsor—a fully electric, mid-size luxury sedan aimed at redefining affordable executive mobility.
A Nod to Heritage, A Glimpse of the Future
The name Windsor is no coincidence. It conjures images of British nobility, refinement, and heritage—values that the new MG Windsor seeks to embody. Yet, this isn’t a car mired in nostalgia. Instead, the Windsor is MG’s confident step into the electric future, marrying classic British styling cues with cutting-edge EV technology.
The exterior design reflects this philosophy. With sleek proportions, a sculpted bonnet, flush door handles, and a signature front light bar that stretches across the fascia, the MG Windsor doesn’t just look modern—it is modern. However, subtle design elements like the chrome window trim and fastback silhouette hint at MG’s historic identity.
At 4.9 meters long, the Windsor is sized to compete with the likes of the Tesla Model 3, BMW i4, and Polestar 2. But where it sets itself apart is in its value proposition: luxury appointments and innovative features at a price point that remains distinctly MG.
Performance Meets Practicality
Under the skin, the MG Windsor is powered by a dual-motor all-wheel-drive setup delivering 320 horsepower and 500 Nm of torque. It’s not just quick off the line—0 to 60 mph in under 5 seconds—but also composed and confident at high speeds, thanks to its low center of gravity and balanced chassis tuning.
MG offers the Windsor with two battery options: a standard 64 kWh pack offering up to 280 miles of range (WLTP) and a long-range 84 kWh version that pushes the range closer to 360 miles. Fast-charging capability is baked in, with 150 kW DC charging enabling a 10–80% top-up in just 30 minutes.
But the real highlight is the ride quality. Thanks to adaptive dampers and sound-insulating glass, the Windsor offers a calm, serene cabin environment that rivals more expensive competitors. Whether you’re cruising on the motorway or navigating city streets, the Windsor delivers a driving experience that’s both refined and engaging.
Interior: Designed for the Digital Age
Step inside, and the MG Windsor surprises with an interior that feels premium without being ostentatious. The minimalist dashboard is dominated by a 15.6-inch floating touchscreen running MG’s new “iSmart Neo” infotainment system. With over-the-air updates, voice control, and seamless smartphone integration, it offers the tech-savvy driver all the connectivity they expect—and then some.
Complementing the central display is a fully digital 12.3-inch instrument cluster and a head-up display projecting navigation and driving data directly onto the windshield.
Seating is plush and supportive, with optional Nappa leather upholstery, ambient lighting, and heated/ventilated seats for both front and rear passengers. The panoramic glass roof floods the cabin with light, enhancing the sense of space, while a 560-liter boot ensures that practicality isn’t sacrificed for style.
Safety and Autonomy
MG is also making a strong push in the area of driver assistance and safety. The Windsor comes standard with MG Pilot 3.0, a semi-autonomous driving suite that includes adaptive cruise control, lane centering, automatic emergency braking, blind-spot monitoring, and a 360-degree camera system.
A forthcoming software update is expected to introduce highway assist and auto lane change functionality, making the Windsor one of the most advanced cars in its segment for autonomous features.
Affordability with a Premium Edge
One of the MG Windsor’s strongest selling points is its pricing. While final regional pricing varies, the base model starts at around £34,000 in the UK (or approx. €39,000 in mainland Europe), undercutting many of its premium rivals without compromising on range, tech, or luxury.
MG’s extensive warranty package—7 years or 80,000 miles—also gives peace of mind, reinforcing the brand’s commitment to quality and reliability.
Conclusion: MG’s Royal Comeback
The MG Windsor isn’t just another electric sedan—it’s a statement. It shows that MG can still channel its British roots while embracing a global, future-facing outlook. With its mix of elegant design, impressive performance, and outstanding value, the Windsor is poised to challenge the EV establishment.